Box Theory


You know those creative agencies whose “About” pages usually talk about “solving problems” and “telling stories”? Well, we’re one of those, but we choose to describe ourselves in a much simpler manner:  

If you have a creative project you need assistance with, Box Theory is here to help.

We build and execute:

  • Websites
  • Interactive Projects (AR/VR/Experiential)
  • Printing Projects
  • Identity Work
  • Podcasts
  • Original Music
  • Animation
  • Live Event Production
  • Exhibition & Video Production.

We consult and project manage initiatives involving:

  • Identity
  • Brand Strategy
  • Brand Architecture
  • Brand Standards
  • Packaging
  • App Development
  • Photography

Let’s talk!

Past Clients:

  • MTV
  • Ford
  • Discovery Channel
  • Jefferson University
  • Domino Records
  • Creative Mornings
  • Lego
  • Klip Collective
  • Greater Philadelphia Tourism & Marketing Corporation / Visit Philly
  • Mural Arts
  • Cleveland Museum of Art
  • Flying Dog Brewery
  • Toyota
  • Tylenol
  • Lego
  • Urban Outfitters

We have worked on projects as far ranging as:

  • Designing a proof of concept for Discovery Channel Video Games
  • Building an interactive website for the artist Mark Dion
  • Developing a collectible card game for the City of Philadelphia
  • Designing an interactive outdoor drum machine for Philadelphia’s Mural Arts Program
  • Programming and executing the 2008 domestic rollout of the Toyota Yaris.

Key Personnel

Laris Kreslins

Executive Producer

Meet Laris Kreslins. He has been working with creative communities, small business, large enterprises and on most creative things for a longest time. He really understands what it takes to align brands and communities. He is based out of Philadelphia. Some of the hats he wears are: strategy, brand management, marketing, community building and enabling and creative multimedia production.

Laris Kreslins was the founder and publisher of various magazines including Sound Collector and Sound Collector Audio Review, nationally distributed music journals focusing on reviews and the creative audio process, as well as Arthur, a nationally distributed arts and culture magazine. In 2006, he co-published several issues of a comics art newspaper, Comics Comics. In tandem with the launch of Arthur, he established Lime Projects, a creative marketing, and project management company, geared to handle solutions for advertisers looking for alternative means of marketing. Lime Projects had the opportunity to work for companies big and small ranging from non-profits (International Organization for Adolescents, JBANC) the Fortune 500 (Toyota and Tylenol/McNeil Pharmaceutical), and the big time strategist Faith Popcorn’s Brain Reserve. After quietly moving away for full-time entrepreneurial life, he moved to a full-time position as a producer at All Ages Productions. Not such a quiet life, because he traveled extensively to bring all production elements together into spectacular presentations. Since leaving All Ages, Laris has been hard at work developing Box Theory with Justin Geller. When time allows, he works on personal creative and cultural projects, including organizing art exhibitions & special events, DJing, doing standup comedy and writing poetry in his native language, Latvian. He’s affiliated with and supports non-profit organizations: Creative Mornings Philadelphia, The Philadelphia Society of Free Letts, 215 Festival, and Friends of the Rail Park.

Justin Geller

Executive Producer

Justin Geller is a Philadelphia based music producer/engineer who specializes in creating audio/visual experiences for site-specific art installations. Since the early 90s, he has been involved in a diverse group of projects and collaborations, producing music for film, video, and as well as sound and light installations. He has worked with longtime collaborator, Julian Grefe, in the genre-hopping electronic music collective, Pink Skull, and most notably, together on music for Nightscape, an outdoor projection and light display by Klip Collective at Longwood Gardens in Kennett Square, PA. He also designed LED light installations for Klip Collective such as “End of Line”, an animated neon light walkway bridge at the Fashion District. Starting Box Theory, with Laris Kreslins, has been the formalization of a lifetime of collaboration, on a wide range of creative projects, with a trusted and inspiring partner. Recently, with Justin as the Music Director for Mural Art’s Monument Lab (Philadelphia), they helped create a 36 speaker audio installation (for Emeka Ogboh feat Ursula Rucker - Logan Squared), solar powered outdoor listening stations, and an interactive drum machine interface in Franklin Square (Kara Crombie’s Sample Philly).

Dalasie Michaelis


Dalasie Michaelis is a front-end web developer, web designer, and graphic designer with over 10 years of experience. He began as a front-end web developer at the public radio show Marketplace and soon took on design roles, completing the redesign and development of the show’s website, as well as web projects supporting on-air specials. After several years he left Marketplace to work as a contractor for a two-person web firm, Brass9. There he was repeatedly hired to help develop sites and applications for organizations ranging in size from Microsoft to small nonprofits. He left contracting for the public sector and worked as a front-end web developer and designer for Northern Arizona University There he designed and developed sites and applications ranging from single page reference sites to large scale applications used by tens of thousands of students and school counselors.